Stop, Breathe & Think Blog

New plans for Stop, Breathe & Think

Dear TFP supporters,

In January 2014, a small but dedicated team at Tools for Peace launched the Stop, Breathe & Think app to help as many people as possible become more mindful and compassionate. Today, over 1 million people have downloaded SB&T!  Sincere thanks to all of you who have made this possible; we have touched more lives than we could have ever imagined, and even won the Webby People’s Voice Award this year! We are so thankful for your support and loyalty.

We know there is a lot more we can do to continue to develop the app and reach more people. However, being a not-for-profit limits our ability to improve the app. With some help, we can meet the needs of our program participants and users more effectively.

So we have decided to make Stop, Breathe & Think its own company, as a public benefit corporation. Tools for Peace will continue as a separate non-profit organization, providing the same programs that you’ve supported throughout the years.  


This is a big change for us, and we are really excited that it will allow us to better serve our stakeholders. But while we look forward to this change and the additional capabilities it will give us, we want you to know that our fundamental values will not change:

  • Stop, Breathe & Think will continue supporting Tools For Peace. 10% of Stop, Breathe & Think’s net sales will go to the non-profit to further its mission and support its programs, such as the TFP Summer Teen Camp. As our business grows, so will the impact and the sustainability of TFP’s mission. The ongoing partnership between Stop, Breathe & Think and Tools for Peace will create new opportunities to make the world a more compassionate place and ensure that Tools for Peace can flourish for years to come.
  • The free content and features that exist today will remain free. We will be developing more premium content and features to fund our development, but what is free today will stay free in the future. Always.
  • Finally, we want you to know that we are focused on making Stop, Breathe & Think the best it can be to help our users achieve greater mindfulness and compassion every day. As such, I will continue developing the app and the content as Stop, Breathe & Think’s co-founder and president, and I am thrilled to now have a partner to help me do that even better, CEO Julie Campistron.

Together, we are building a team dedicated to bringing you calm, clarity and kindness every day. Thank you for your continued support of Tools for Peace as we begin this new endeavor.

Please email us with any feedback at:

Jamie Price
Executive Director